Father of Indian Digital Photography

 

Sharad Haksar is one the finest Digital Photograpers India has ever produced. In fact it would be perfectly alright to call him the “ Father of Indian Digital Photography“. He hails from Chennai, which gives him the distinct advantage of access to cutting edge technology and latest editing softwares. I vividly remember, Mahesh and I used to stop at a hoarding space [ Which was owned by him ] to admire his Social Banners. He would put up hoardings covering an array of social evils. My personal favorite was the one on Sex-detection of babies. It’s is illegal in India. I tried to search for that photograph but no luck, so sad. However, I found few of his most fascinating works, which made him what he is today. Below Photographs are not from his Social campaigns but they are mind blowing. Take a look.

 

Brand Irony 1 – Colgate

Colgate

 

Brand Irony 2 – Coca Cola [ He was sued by Coca Cola for hosting this on his hoarding space 😀 ]

Coca Cola

 

Brand Irony 3 – Nike [ They were a good “Sport”, no suit filed 😛 ]

Nike

 

Brand Irony 4 – Master Card [ Swipe here ]

MasterCard

 

One of his classics for a Clothing Brand – Stori [ This was during the Iraq war. Great Improvisation ]

Stori

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